Privacy Policy
Last updated: January 2026
Midwest Data Co ("we," "us," or "our") operates a marketing and call routing service that connects consumers with independent third-party plumbing service providers. This Privacy Policy describes the information we collect when you use our website or call a phone number displayed on our site, how we use it, and the choices you have.
Information we collect. When you call a phone number displayed on our site, our routing infrastructure collects the call metadata necessary to route your call: caller telephone number (ANI), call timestamp, geographic origin, call duration, and the destination provider to which the call is routed. Calls may be recorded for quality assurance, dispute resolution, and regulatory compliance. If you contact us by email or web form, we collect the information you choose to provide.
How we use information. We use call metadata to route your call to a service provider in our network, to monitor service quality, to investigate fraud or abuse, and to comply with legal obligations. We do not sell consumer information. We do not share your information for advertising or marketing purposes unrelated to connecting you with a service provider.
Service providers. Once your call is connected to an independent third-party service provider, that provider may collect information from you directly during the call (such as your name, address, and the nature of your emergency) in order to provide service. The provider's handling of that information is governed by their own privacy practices, not ours.
Retention. We retain call metadata and recordings for the period required to support reconciliation, dispute resolution, and regulatory compliance, after which they are deleted from our systems.
Your rights. Depending on your state of residence, you may have rights to access, correct, or delete information we hold about you. To exercise these rights, contact us at hello@midwestdataco.com.
Children. Our service is not directed to children under 13, and we do not knowingly collect information from children under 13.
Contact. Midwest Data Co, Bolivar, Missouri, United States. hello@midwestdataco.com.